Search Engine Optimization

SEO is the process of improving the visibility of a website in search engines.

The more frequently a website appears in the search result list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry specific vertical search engines. All this gives a website more web presence and an easier way for users to find it.

SEO is an Internet marketing strategy and it considers how search engines work and what people search for.

The leading search engines, such as Google and Yahoo, use crawlers to find pages for their algorithmic search result. Some search engines operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the research results.

A variety of methods can increase the prominence of a webpage within the search results. Cross-linking between pages of the same website to provide more links to most important pages may improve its visibility. Adding relevant keywords to a webpage’s Meta data, including the title tag and Meta description, will tend to improve the relevancy of a site’s search listings. Updating content so as to keep search engines crawling back frequently and give additional weight to your website.

SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.

A SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

SEO Method.

For this website we are going to use the technique or method considered as white hat. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility.

Some techniques that we are going to consider:

• Include keywords is in the title of your Web page.

• Use keywords in headers. If your page has several sections, consider using header tags and include important keywords in them.

• Linking to all pages on a site via text links (or image links), which search engine spiders can follow.

• Using specific keyword rich page titles, headers, sub headers, internal linking, and page copy.

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Ensure that:

• Pages are indexed.

• Pages are well structured (with headers and sub headers etc.).

• Use descriptive page titles and other page text.